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Quality drives Riviera’s recovery, growth

“There’s nothing better than having a high quality product that is sought after and people are prepared to wait for it” – Riviera CEO Wes Moxey

Australia’s 2015 Marine Industry Exporter of the Year, Riviera, has announced the introduction of a fifth manufacturing line at its Coomera, Queensland plant. Riviera has

Luxury craft - Riviera 52 flybridge

Riviera Australia - factory

Images courtesy Riviera

also launched a recruitment drive to meet the growing international and domestic demand for their luxury motor yachts.

Among the 30 new positions are jobs for composite technicians to join the 450-strong team of designers, engineers and master craftspeople at the modern 14-hectare Coomera, Gold Coast facility.

Chief executive officer Wes Moxey said: “Increased global demand is allowing us to grow our dedicated team across the entire business and that is great for Riviera, great for manufacturing in South East Queensland, and great for Australia’s export trade.”

“We believe strongly in the future of the Australian marine industry and we are leading our industry in nurturing Australia’s future master craftsmen and women.”

Riviera currently has 36 apprentices, including eight composite technicians, training at the Gold Coast Institute of TAFE’s Marine Training Centre, located at Riviera’s Coomera property.

Riviera chairman and owner Rodney Longhurst – who returned the company to private ownership in 2012 – said greater refinement, increased luxury, impressive new models and class-leading innovation and dependability were key drivers of increased global demand across the five Riviera model collections.

The recovery drive has included the launch of five new models, including the largest and most luxurious Riviera ever, the 77 Enclosed Flybridge plus a new Sports Motor Yacht design that had six buyers purchase the 67-foot model off the plan within six weeks of its announcement. A further new model is scheduled for launch at the largest boat show in the world at Fort Lauderdale in Florida in November 2015.

Riviera’s place in the highly competitive market is driven by an active marketing campaign with a busy schedule showcasing its luxury designs at international boat shows from Mandurah in Western Australia to Cannes in France; from Auckland in New Zealand to Newport in the United States; Barcelona in Spain to Fort Lauderdale in Florida.

Mr Moxey said he had no desire to return the company to the boom of $400 million annual turnover and 1300 people. “That’s not my passion to be the biggest,” he told Business First magazine. “The focus is on building a high quality product. Since we’ve been back (2012), we’ve really pushed the quality boundaries rather than the size boundaries. There’s nothing better than having a high quality product that is sought after and people are prepared to wait for it. I think that’s really the driving force for where we will be in the future.”

Published Connection magazine November 2015. Download the magazine here …

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