After years in the doldrums, having been hit by the GFC and high Australian dollar, Queensland long range luxury motor boat manufacturer Maritimo is enjoying a resurgence in sales.
CEO Bill Barry-Cotter, AO, says: “The market has picked up dramatically in the US and here in Australia and Europe is gaining momentum. Today there is a great interest in boats. You just have to keep changing to survive economic changes.”
For Maritimo this has meant harnessing new technologies to achieve production efficiencies and fuel economy in the boats, securing a leading US based agent and a marketing campaign that capitalises on Australia’s reputation for building luxurious craft, engineered for long range capabilities and to withstand the roughest seas.
A new model, the M65 cruising motor yacht (pictured right), debuted in May 2015, with five sold before the first hit the water.
In his constant quest to build the best boats, quality is paramount and customer service essential, says Mr Barry-Cotter. The 2015 Queens Birthday Honours recognised his service to the maritime construction industry, to powerboat racing and as a benefactor and supporter of charitable organizations.
“You have to listen to what people want. A lot of the changes and innovations we make come directly from the customer. Sometimes even the quirkiest requests for custom-built boats, can be really good ideas that are worth integrating into other boats.”
Maritimo sales have grown by 20 per cent in the past year thanks to improvements in the global economy, the lower Australian dollar and the popularity of the new M65, says Greg Haines, sales and marketing manager. Forced to put off some 50 employees during the downturn, Maritimo has grown to 140 employees across composites, timber and leather upholstery.
Published in Connection magazine, November 2015. Download and read the magazine here …